Text Ads consist of a headline and two lines of text, with a link to a web page.
Square Image ads consist of an image and a link to a web page.
Maximum dimensions: 200 x 200 pixels. If your image is bigger, we'll scale it down.
The image must be in jpg, gif or png format.
Large Banner ads consist of an image and a link to a web page.
The image should be much wider than it is tall - ideally about eight times as wide.
Maximum dimensions: 728 pixels wide x 90 pixels high. If your image is bigger, we'll scale it down. The image must be in jpg, gif or png format.
Frequently Asked Questions
Do I pay an additional fee when someone clicks on my ad?
No. You pay only for the ad placement.
How do I create a banner ad?
You will need to find or create an image that is approximately eight times as wide as it is tall. The image can be a logo or a photo. Click here for help on creating an image, or contact us if you'd like us to help you.
Where will my ad appear?
Text ads and square image ads are displayed in the left and right columns of the most commonly visited pages such as the newspaper's front page, news story pages and tourism guide "place" pages. Banner ads are displayed at the top and bottom of some pages, such as newspaper story pages.
How are banner ads rotated?
When more than one banner ad is active, the ad to be displayed is selected at random each time the page is displayed. For example, if you and three other advertisers are currently running banner ads, your ad will appear about 25% of the time.
